Nonprofit & DEI Direct Mail Writing Services
I once wrote direct mail copy for a nonprofit marketing agency that considered photos like the one depicting a child suffering from famine in Sudan a template for effective fundraising.
Like many people who worked at the agency, I found the example—and strategy—dated, to say the least. While the photo is well-known, at least in fundraising, it is not for its humanity.
Whether you’re running a non- or for-profit business, it’s important to remember you are marketing to people from a variety of backgrounds. Or, at least, you should be.
As U.S. demographics and technology continue to evolve, younger and increasingly racially diverse populations are donating at higher rates than any other group—so, when it comes to determining your target audience, keeping these ongoing trends in mind is crucial to your organization's efforts.
To engage effectively with multicultural audiences about complex issues, it's important to remember that there is no us and them, and, that if you approach your marketing strategy that way, people will pick up on it.
Speaking of technology…
Thanks to ongoing innovations in technology, reaching people is easier than ever.
Of course, from email and social media to podcasts and videos, the abundance of online advertising also makes for a competitive marketing landscape. Put another way, these days, our mailboxes are far less crowded than our inboxes and social media feeds.
In fact, research shows that consumers across generations enjoy receiving direct mail, with more than 7 in 10 of Gen X participants saying it feels more personal than digital advertising. Seven in 10 Gen Z participants look forward to receiving mail with roughly 4 in 10 visiting a relevant website after the fact, and nearly half of Millennials visited the relevant store or website after receiving direct mail.
If you’re on the fence about incorporating direct mail into your nonprofit fundraising plan, consider that doing so will highlight your organization against an increasingly digital marketing backdrop.
What’s more, by implementing creative outreach efforts like postcards, handwritten notes, and brochure inserts, you’ll augment your existing digital strategy while integrating a distinctive touchpoint between your organization and your audience, whether it's composed of prospective donors, current subscribers, or people who've engaged with your organization or business in the past.
Ready to make the most of your direct mail marketing strategy? You’ll need an effective copywriter. Hire me as your nonprofit fundraising copywriter, and I will deliver copy that:
Captures your reader’s attention through creative and emotionally resonant storytelling while reinforcing a clear, easy-to-follow call to action
Enhances your organization’s digital fundraising efforts while establishing your organization as distinctive in an overwhelmingly online marketing landscape
Builds trust by way of audience segmentation and postcards, handwritten notes, and other personalization techniques that don’t translate across digital marketing strategies
Areas I've written direct mail marketing campaigns for include:
Housing and Racial Equity
Mental Health Awareness
Performing Arts Fundraising
To see examples of nonprofit direct mail marketing campaigns I’ve written, get in touch here. You can learn more about the types of freelance writing services I provide by returning to my Services page.
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