Disability Rights Advocacy Writing
Digital Mail and Direct Marketing Copywriting
During my time in-house at a nonprofit consulting agency, I served as the lead copywriter for this client, a major disability rights organization whose mission is to advocate for the rights, participation, and inclusion of individuals with disabilities.
As a nationwide organization with a chapter system, the client required a range of regularly deployed multi-channel fundraising and marketing campaigns to enhance their advocacy efforts, and I was responsible for providing the copy for each one, sometimes on a short turnaround.
As the sole copywriter on this account, I participated in campaign strategy meetings, brainstorming with the client services team to determine the most effective storytelling methods for each campaign. Ultimately, I delivered:
Annual Fund Direct Mail Campaigns
Donation Page Copy
Digital Membership Campaigns
Digital Welcome Series Campaign
Giving Tuesday Digital Campaign
Landing Page Copy
Political Direct Mail Campaigns
Reply Form Copy
Social Media Campaigns
Thank You Emails
Year-End Digital Campaign
Result: The client saw a more than 30% increase in their sustainer base. Overall, each copy asset came together to cultivate a consistent, compelling voice that highlighted the organization's vision while communicating the urgency of each campaign.
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