During my time in-house at a nonprofit consulting agency, I served as the lead copywriter for this client, a major disability rights organization whose mission is to advocate for the rights, participation, and inclusion of individuals with disabilities.

 

As a nationwide organization with a chapter system, the client required a range of regularly deployed multi-channel fundraising and marketing campaigns to enhance their advocacy efforts, and I was responsible for providing the copy for each one, sometimes on a short turnaround.

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As the sole copywriter on this account, I participated in campaign strategy meetings, brainstorming with the client services team to determine the most effective storytelling methods for each campaign. Ultimately, I delivered:

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Annual Fund Direct Mail Campaigns

Audience-segmented campaigns

Banner Copy

Donation Page Copy

E-Sustainer Campaigns

Digital Membership Campaigns

Digital Welcome Series Campaign

Giving Tuesday Digital Campaign

Landing Page Copy

Lightbox Copy

Political Direct Mail Campaigns

Reply Form Copy

Social Media Campaigns

Tagline Copy

Thank You Emails

Year-End Digital Campaign

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Result: The client saw a more than 30% increase in their sustainer base. Overall, each copy asset came together to cultivate a consistent, compelling voice that highlighted the organization's vision while communicating the urgency of each campaign.

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