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Housing Rights Advocacy Writing

Research-Driven Digital Marketing Copywriting

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Advocacy
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Brand Identity
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Campaign

In addition to housing placement, this organization provides individuals in its designated metropolitan area with immediate shelter, job training, and street outreach services.

 

As the lead copywriter for this client, I delivered copy for several digital marketing campaigns a month, relying on data about the causes of homelessness in the U.S. to compel audience members to action. While my goal was to drive conversion, I was equally intent on producing copy that was informative without being exploitative.

 

Due to the nature of this client's work, each campaign message was typically underscored by its urgency, and I was occasionally tasked with quickly turning over error-free copy. As the sole copywriter on this client, I produced:

Audience-segmented campaigns

Donation Page Copy

E-Sustainer Campaigns

Emergency E-Appeals

Digital Membership Campaigns

Giving Tuesday Digital Campaign

Landing Page Copy

Lightbox Copy

Social Media Campaigns

Thank You Emails

Year-End Digital Campaign

Result: By grounding each campaign in data, I strove to communicate the urgency of finding practical solutions to homelessness in the U.S.

 

Ultimately, I delivered copy for several multi-channel campaigns per month, including one that raised over 3x its budget.

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Community
Housing
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