In addition to housing placement, this organization provides individuals in its designated metropolitan area with immediate shelter, job training, and street outreach services.

 

As the lead copywriter for this client, I delivered copy for several digital marketing campaigns a month, relying on data about the causes of homelessness in the U.S. to compel audience members to action. While my goal was to drive conversion, I was equally intent on producing copy that was informative without being exploitative.

 

Due to the nature of this client's work, each campaign message was typically underscored by its urgency, and I was occasionally tasked with quickly turning over error-free copy. As the sole copywriter on this client, I produced:

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Audience-segmented campaigns

Donation Page Copy

E-Sustainer Campaigns

Emergency E-Appeals

Digital Membership Campaigns

Giving Tuesday Digital Campaign

Landing Page Copy

Lightbox Copy

Social Media Campaigns

Thank You Emails

Year-End Digital Campaign

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Result: By grounding each campaign in data, I strove to communicate the urgency of finding practical solutions to homelessness in the U.S.

 

Ultimately, I delivered copy for several multi-channel campaigns per month, including one that raised over 3x its budget.

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