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Museum Marketing Writing

Historically Informed Digital and Direct Mail Marketing Copywriting

Arts & Culture
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Campaign

I had the pleasure of writing for two museums—one for which I served as the lead—that are part of an internationally renowned arts, culture, and historical institution. I also delivered cultivation copy for the institution's membership program. (Each museum, as well as the membership program, are treated as separate clients.)

 

For the client on which I was the lead copywriter, I delivered several digital and direct mail marketing campaigns. Ultimately, each campaign emphasized the museum's mission to share historically accurate accounts of Indigenous experiences throughout the Americas through its exhibitions and permanent collections, educational programs, and research endeavors.

 

For the other museum, whose mission is to celebrate and document the art, history, and culture of African Americans, I produced several digital cultivation letters in promotion of the museum's collections and contemporaneous exhibitions.

Finally, in writing cultivation copy for the institution's larger membership program, my goal was to highlight the research and scholarship efforts made possible through the sustained contributions of the client's members.

 

In working with the clients above, I produced:

Anniversary Digital Campaign

Annual Fund Direct Mail Campaign

Audience-segmented Campaigns

Donation Page Copy

Digital Membership Campaigns

Landing Page Copy

Lightbox Copy

Political Direct Mail Campaigns

Reply Form Copy

Social Media Campaigns

Thank You Emails

Year-End Digital Campaign

Result: Through research and an emphasis on the stories of the artists and educators whose work and scholarship are featured in each museum, I was able to balance member-centered messaging with the museums' missions to put forth historically accurate messaging throughout each campaign.

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Education
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