Copy vs. Content Writing:
What's the Difference?
When it comes to business writing, the terms "copy" and "content" are often used interchangeably. While your organization would likely benefit from both, the two serve distinctive functions, and understanding what they are is crucial to deciding which one is right for your purposes.
The short answer is that copy functions to sell while content writing seeks to inform. Read on to learn more about the differences between the two.
Increases sales by persuading readers to action (e.g., making a purchase, donating, etc.).
Usually short-form, which helps cultivate a sense of excitement and urgency among audience members.
Types of copywriting include email and social media campaigns, direct mail, taglines, and website copy.
Builds trust with the audience by providing them with educational/informational material.
Usually long-form, which encourages your audience to engage with your organization long-term.
Types of content writing include articles, blog posts, press releases, newsletters, and white papers.
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