As part of a B2B digital marketing project, I produced newsletter and social media copy for a diversity, equity, and inclusion (DEI) consulting firm. For the newsletter, my goal was was to offer corporate leaders guidance on how to not only meaningfully observe Indigenous Peoples' Day, but also, take practical steps to create an inclusive environment for people with Indigenous backgrounds.

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I also delivered copy for a LinkedIn post from the perspective of the firm's founder and an Instagram post advertising one of the firm's DEI leadership training programs. For the former, which centered on the founder's LGBTQ+ identity, I sought to highlight that her experience was one that is shared by many professionals so as to connect with as many readers as possible.

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For the latter, I opted for a straight-forward approach, emphasizing data points that demonstrate a positive correlation between a company's implementation of DEI practices and its overall employee well-being.

 

Read the newsletter here.

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