Below, you can find copy assets I produced as part of a B2B digital marketing project for a diversity, equity, and inclusion consulting firm. The first is a newsletter that provides corporate leaders with guidance on how to not only meaningfully observe Indigenous Peoples' Day, but also, take practical steps to create an inclusive environment for people with Indigenous backgrounds.

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The social media posts consist of a LinkedIn post by the consulting firm's founder and an Instagram post advertising one of the firm's DEI leadership training programs. For the former, which centers on the founder's LGBTQ+ identity and her related difficulties throughout her career, I sought to highlight that her experience was one that is shared by many professionals so as to connect with as many readers as possible.

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For the latter, I opted for a straight-forward approach, emphasizing data points that demonstrate a positive correlation between a company's implementation of DEI practices and its overall employee well-being.