As part of this digital marketing project, I produced newsletter and social media copy for a B2B consulting firm. In writing the newsletter, I offered corporate leaders guidance on how to meaningfully observe Indigenous Peoples' Day while ensuring that their hiring practices accounted for professionals from varied backgrounds and, therefore, cultivated a well-rounded workplace.

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I also delivered copy for a LinkedIn post from the perspective of the firm's founder and an Instagram post advertising one of the firm's leadership training programs. For the former, which centered on the founder's personal background, I sought to highlight that her experience was one that is shared by many professionals so as to connect with as many readers as possible.

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For the latter, I opted for a straight-forward approach, emphasizing data points that demonstrate a positive correlation between a company's implementation of person-first practices and its overall employee well-being.

 

Read the newsletter here.

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